Videogames are now a part of our life: young or old, men or women, we all play them. So it’s the perfect way to convey a message or do a marketing operation, as proven by the emergence of Serious Games (be it edutainment, political games or advergames).
Visual novel are a sort of videogames mainly based on the narration of a story with minimal gameplay, even if they can include some element from adventures game (puzzle, point & click) that overall come from the same family. As any good book or videogame would, their goal is to entertain the readers by telling them a story. Their length may vary and they can include choices leading to different endings, which urge the reader to wanting more and discovering all the variations.
In that regard, visual novel are a media that is really taking the use of narrative further. That’s why we think it’s the perfect tool to apply storytelling as a marketing technique since a good story can have great impact on the audience targeted.
A yuri visual novel entirely made in watercolor about two merchants girls in a fantasy world.
Short visual novel about the possible evolutions of labour.
Date of completion: May 2016
Contribution: Ren’Py programming
Link: https://laurent-pendarias.itch.io/le-futur-du-travail (only available in French)
Whoever you’re targeting, we can help you make a story that will convey your message better than any speech. Original concept or adaptation, we’re putting our skills to your service. You can find additional information here.